I Was Already Suspicious of the Data Center Boom. Then I Stood In Data Center Alley

Even if you’ve never stood next to a data center, you’ve probably felt its impacts. For instance, if you’re one of the 65 million people served by regional transmission giant PJM in the eastern United States, a huge spike in projected demand for electricity, driven almost entirely by proposed data centers, has raised your electric bills. But standing next to a data center — or worse, living next to one — is where you can really feel the totality of its impact. I didn’t fully realize this until I spent time in the belly of the beast. 

In January, I took a trip to Loudoun County, Virginia, home of the notorious Data Center Alley, to do research for my new podcast project for the Institute for Local Self-Reliance called “The Data Centers Are Coming.” I wanted to learn about how ever-expanding data center facilities impact their neighbors. Nothing could have prepared me for what I saw as I crested a rise on the freeway: 199 operational data centers laid out before me and around 100 more under construction, densely packed together and sprawling to the horizon. So much digging and building left everything covered in red dust, giving the whole scene an eerie, Martian feel. The noise was unbelievable, clanking metal and chugging diesel engines all atop a deep industrial hum. 

The people that live here are experiencing negative health effects stemming from pollution and chronic severe noise exposure. I talked to people in neighborhoods where folks no longer hang out in their yards because of the noise, in turn becoming isolated from their neighbors. I heard about people spending thousands on renovations just so they can sleep through the noise. One Loudoun County resident measured the noise at 70 dB on his front porch — equivalent to a vacuum cleaner that never turns off.

People die here, too. I visited Tippets Hill Cemetery, a historic Black burial ground dating to before the Civil War, now surrounded on three sides by monumental, noisy data centers. It was like nothing I’d ever seen or heard. 

This is Big Tech’s vision for America. Their behavior reveals an air of entitlement to turn any community they choose into another Data Center Alley, extracting massive resources and tax breaks in the process. Elon Musk built what he called the world’s biggest supercomputer next to the Boxtown neighborhood in Memphis, Tennessee. Dismayed at the idea of waiting for a grid connection to power his massive electricity needs, he plopped more than 30 huge generators in the parking lots next to his Colossus data center, essentially building an unregulated gas power plant himself. This, of course, circumvented any regulatory processes, spewing dangerous pollution into adjacent Boxtown. 

It’s worth noting that Boxtown is a historically Black neighborhood, founded by freedmen after the Civil War. But according to the logic of data center proponents, the land was already a lost cause. One podcast guest said, “Elon, what he did with Memphis is objectively somewhat dirty, but he’s also doing it in an area where there’s like, a bigger natural gas plant right next door and like, a wastewater treatment and a garbage dump nearby, right?” By this logic, the presence of other polluting facilities somehow gives data centers permission to pollute more. Industry has already colonized these communities, so what’s a bit more colonization?

My research travels also took me to remote, mountainous Tucker County, West Virginia, home to a few idyllic small towns and a thriving outdoor recreation economy. A mysterious shell company, Fundamental Data, is trying to build a data center and power plant next to the landfill between the towns of Davis and Thomas. Many residents there have concluded that Fundamental Data saw old strip-mined land behind a landfill and considered it theirs to extract from. 

Nikki Forrester is one such resident refusing to accept this data center land grab. An organizer with Tucker United, she argues that thinking the only use for old strip-mined land is industrial development is a failure of imagination: “You could do a lot of restoration and trail development and all sorts of stuff on old strip mine land. We bike on awesome bike trails through old strip mines all the time.” Restoring this land for outdoor recreation would keep with what people love about Tucker County, not to mention what drives much of the local economy. Building a data center on that land threatens all of that. 

The story of companies seeing community resources and assuming that they can easily extract them because “nobody is using them anyway” is not new. Indeed, such thinking runs beneath America’s 250-year history and beyond, from the seizure of Indigenous lands to highway expansion, from industrial agriculture to today’s data center boom. But another undercurrent of American history is localized resistance to corporate power and extraction, from  the Boston Tea Party to the West Virginia Mine Wars, from the Great Railroad Strike to the successful unionization at Amazon’s JFK8 warehouse in Staten Island. 

We see that resistance today as vibrant and fearless coalitions form across the country to resist the corporate extraction of data center construction. These coalitions are so strong in part because people of all stripes, across the political spectrum, resent the idea of tech corporations feeling entitled to their local resources. As West Virginia advocate and researcher Cathy Cunkel told me, the data center issue “isn’t about Left vs. Right, it’s about Up vs. Down.” 

When framed this way — the powerful and rich vs. the people they’re trying to extract resources from — the data center fight becomes another chapter in a long American history of resisting corporate extraction enabled by feckless, unimaginative politicians.